The Continuum distinguishes itself with iconic development on two freehold lands

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J'Den layout

The design of a condo is a process that is heavily influenced by the characteristics of a particular site. When planning a project, developers must work within the limits of the site and devise designs that maximize efficiency, while making homes appealing for buyers.

The Continuum The Continuum, the forthcoming condominium project by Hoi Hup Realty and Sunway Developments is an excellent illustration of developers coming up with innovative strategies to get around site restrictions. The development’s site includes two freehold land parcels located that lie on either end of Thiam Siew Avenue, a tranquil lane that runs within Haig Road and Tanjong Katong Road in District 15. Prior to the sale, site was home to prewar bungalows as well as semi-detached houses. The total area of 263,794 sq feet.

J’Den layout with a variety of communal facilities, a refreshing swimming pool and ample underground parking.

The developers had purchased two plots in a block at $815 million the month of November 2021. The plots are within walking distance of the two MRT stations – Paya Lebar Interchange MRT Station (for the East-West and Circle Lines) as well as Dakota MRT Station on the Circle Line The sites are within walking distance of amenities in the close Paya Lebar, Joo Chiat and Katong areas.

Many speculated that they would be able to predict whether the group of developers would open two condos in separate buildings or buy the road in order to build a bigger, unified site The answer came just a year and half later, after Hoi Hup and Sunway previewed The Continuum in April.

Together in conjunction with P&T Architects, the developers strategy was to build a mega-development that includes the plots connected via an overhead bridge for pedestrians. Each plot, which is designed as a self-contained unit with three residential towers that will have 408 units. They will be referred to as”the North as well as the South condos, each plot will have an individual entrance, drop-off location as well as basement parking. Together both sites will be home to eight16 houses.

The overhead bridge connecting the two sites is constructed starting from the deck with a landscaped design at the North plot, and continues to the clubhouse located on the South plot. The bridge, which runs through the gardens and a bridge that is elevated over pools, has been intended to become a brand new landmark in the neighborhood.

Tang Kok Thye, associate partner at ADDP Architects and one of the EdgeProp Singapore Excellence Awards (EPEA) judges, regards the bridge as an attractive solution that lets residents take advantage of both plots’ sprawl.

He attributes the inventiveness that this concept has to the Continuum’s performance during The EPEA last year when it won the prize for top development. The Continuum also received the top prizes for Landscape Excellence as well as marketing Excellence as well as Showflat Excellence.

Hoi Hup Hoi Hup and Sunway together won the EPEA’s debut Top Sustainable Developer title. This award category is a way to recognize developers who have the highest scores for their projects using a sustainability scoring system devised by CPG Corp that follows BCA Green Mark 2021 ratings requirements. Terra Hill, Hoi Hup and Sunway’s condo with 270 units located at Yew Siang Road was the highest-scoring development of the year’s EPEA submissions and was being followed by The Continuum.

New and old are merged
Thiam Siew Avenue is named in honor of the late property hotelier and tycoon Wee Thiam Siew. A renowned professional, Wee served as the chairman of the tobacco dealership Ban Leong & Co. He also was the owner of The New 7th Storey Hotel located on Rochor Road, the Lion City Hotel (situated in the intersection between Geylang as well as Tanjong Katong Roads) and the Hollywood Theatre on Tanjong Katong Road.

Wee built rental homes at Thiam Siew Avenue before the war. After his death in 1972 and the properties located at Thiam Siew Avenue passed to his heirs. The Wee family then sold the properties comprised of two freehold plots of residential land and 25 houses – in the name of Hoi Hup as well as Sunway.

Be aware of the past of the property and history, the joint developers kept the name Thiam Siew Avenue and selected one of the original bungalows constructed before World War II to conserve. The bungalow is named the Thiam Siew House, the bungalow is now being transformed into a clubhouse located on the North parcel, which will include amenities including a library and an event room.

Thiam Siew House is a striking contrast to the Continuum’s second clubhouse located on the South lot. The design was inspired by a glowing lantern The two-storey clubhouse dubbed The Glass House has a contemporary design that features angular lines as well as high-pitched windows. The distinct design of the clubhouses was deliberate, indicating an interconnection between the old and the modern at the time of time of the development.

A wide range of facilities for living
Residents can take advantage of numerous condominium facilities on both sites each one with its own pool, gardens playgrounds, clubhouses, and other amenities. Each site also features their own private rooftop gardens offering amenities such as hot tub, jacuzzi as well as an outdoor lounge and fitness center. “The sites are shared, however, they are also independent,” declares EPEA judge Tang and adds that this makes it easy for those living within the plots.

It was made sure that every site differs and offers everyone a broader selection of amenities for living. For instance In The North Condo, Thiam Siew House is the center of attention for the “Heritage Zone” that offers tranquil landscape and decor that is that is influenced by the rich history of the Katong region. The property also has an “Wellness Zone” surrounding a 33m lap pool, which includes an outdoor jacuzzi and barbecue as well as an “Fitness Zone” with additional pools as well as jacuzzis, a multi-purpose lawn.

The South plot is a bigger “Play Zone” featuring a multi-purpose recreational court, and the Glass House includes a sound space that is ideal for parties with karaoke. Additionally to that, South condo’s South condo’s two pools provide a range of aquatic features, including Vichy shower beds and hydrotherapy features to 50m lap pools and an area for children to splash around in. The wide range of amenities offered in the various zones is a reflection of the diverse lifestyle preferences of the residents.

Signature and Prestige homes
The developers have thought-provoking plan extends to the style of the residences in The Continuum. The apartments are split in two distinct collections: The Signature and Prestige units. The Signature units start from one-bedroom-plus-study units of 560 sq ft, ranging to four-bedroom apartments of up to 1,518 sq ft. The Signature models that are selected come with an extra foyer or dry kitchen.

The Prestige units are the three-bedroom-plus-study, four-bedroom-plus-utility and five-bedroom units, ranging from 1,227 to 2,282 sq ft. Apart from offering bigger homes, Prestige units will also come with private lift access, wood flooring in bedrooms, as well as marble floors in living and dining rooms. The master bathrooms will also be completely decorated with marble as well as the beds of four and five coming equipped with walk-in wardrobes.

The Continuum has a variety of units. The Continuum come with a storage area, a cabinet of full height close to the entrance that is home to the distributor board and the shoe rack. The master bedrooms are designed to fit a queen-sized bed and come with an open-plan wardrobe that extends to the ceiling as well as a full-height mirror, as well as a built-in side dresser. The majority of bedrooms can accommodate one queen-sized bed.

The apartments are equipped with appliances for the kitchen from V-Zug, refrigerators that is made by Samsung along with bathroom fixtures that are made from Laufen as well as Gessi. The apartment is also outfitted with smart home features including the video doorbell, as well as smart air conditioners in the living area and the master bedroom. These can be controlled via an app.

Marketing that is well-rounded
In addition to its careful design and preparation, the judges at this year’s EPEA acknowledged The Continuum for its marketing initiatives. Hoi Hup and Sunway harnessed an integrated marketing strategy that promoted growth of the business through multiple media, including radio, print, online and television as well as alternative media.

The strategy was coupled with a stunning sales gallery to show off the project. The developers have invested more than $6 million in the construction of the gallery that spans two floors. The model in scale is located in the middle of the main gallery, with an imposing ceiling with two volumes. Two showflats are available for those who are Signature models on the ground floor as well as two showflats that are for the Prestige units are on an upper floor. A large lounge area that has ample seating for potential homeowners and agents is accessible.

Through its sales efforts The condo recorded 226 (26.5%) units sold in its opening weekend, the 6th and 7th of May. On September 25, caveats filed with URA indicate that 269 units were sold for an average of $2,737 psf.